SWAROVSKI OPTIK has its headquarters and production in Absam in Tyrol, Austria and is part of the family-owned Swarovski Group. The Austrian company was founded in 1949 and specializes in the development and manufacture of long-range binoculars with the highest precision at the top level of the market. In recent years, they have also launched a smaller collection of clothing and backpacks specially developed for birdwatchers.

The company's success is based on its innovative strength, product quality and the products' functional and aesthetic design. Love of nature is a very significant part of the company's philosophy and it is admirably reflected in its environmentally friendly production and its long-term commitment to selected nature conservation projects.

The company has around 1,000 employees.